Gabelli School of Business
Fordham University’s Gabelli School of Business wanted to stand out among NYC’s crowded field of MBA degree choices. Their point of differentiation: their teaching philosophy emphasizes shared accomplishment that produces students lean on entitlement and heavy on hard work. View additional images below.
3.0 University Place – Branding & Website
3.0 University Place is the world’s first commercial building LEED certified to new v.4 standards. I helped create and launch this building’s brand from the ground up, including brand architecture, brand promise and positioning, all web copy and leasing materials. View additional images below. Or visit 30universityplace.com.
Poster Campaign – Pennsylvania Academy of Fine Arts
We created this series of posters for the Pennsylvania Academy of Fine Art to increase enrollment rates among students by contemporizing the brand to help overcome its perceived “old school-iness.” View additional images below.
I Hate Steven Singer – Website
Everybody loves Steven. But don’t tell him that. My job was to embrace the I Hate Steven Singer ethos and pump up the language for a complete site redesign and rewrite. View additional images below.
Ardmore Farmer’s Market – Print
These print ads for Ardmore Farmer’s Market helped promote the idea of fresh-from-the-farm food to affluent shoppers. View additional images below.
GNC – “Who Are You?” Website
This “Who Are You?” website for GNC featured interesting facts about the wonders of the human body. Each factoid page linked to a more in-depth article and a list of supporting products. View additional images below.
Main Line Health – Brochure/Direct Mail
I wrote this six panel brochure and direct mail piece for Main Line Health’s Paoli Hospital, showcasing their cutting edge cryoablation and robotic surgery for cancer treatment and cardiac care. View additional images below.
Penn Medicine – Print Ads
Penn Medicine wanted a campaign that differentiated them from other area hospitals, all of which ran the same sort of national-rankings advertising. The idea was to promote the many ways this hospital has to save people’s lives–and to tout the medicine and science behind it. View additional images below.
Scharffen Berger – Website
Before craft chocolate exploded and made the world a much richer place, Scharffen Berger was the first bean-to-bar chocolate maker in America. So when they re-did their website, I was asked to make their copy as tasteful as their chocolate. View additional images below.